Defining Your Brochure's Objectives

For this assignment, I have choosen to use USM’s biology homepage compared to Ole Miss’ biology homepage. One of the areas that stood out to me that both of the websites have is interesting photographs that engage the audience, but that is where the similarities mainly end. I believe that USM’s biology homepage is better suited to entice younger freshmen and/or sophomores to puruse a biological sciences degree. This is true because not only does the USM’s website have excellent pictures, the biology department also made it more appealing by having adequate text to follow the paragraphs. Another positive for the USM website is their plethora of information that they have accessible to any students that want to further research about biology. On the other side, Ole Miss’ website was acceptable in a biological standpoint, but a complete failure when it pertains to attracting potential students. I say this due to the fact that although Ole Miss’ website is easy to navigate, they do not offer much information for any students. The only information that is really portrayed to the audience is information about current seminars and the classes needed to receive a degree. They do not go into detail and explain their purpose and objective similar to USM’s biology department did. The following are the links to their perspective universities:
www.usm.edu/biolgy
www.olemiss.edu/depts/biology
The primary objective of my brochure is to create a entertaining yet conservative view of biology and to persuade the freshmen and sophomores to enroll in my perspective field. I wanted to include a photo that would catch their attention then upon more curiosity, they would open the brochure to find out more infmoration about my department and be encouraged to declare their major into the health and sciences field. Other than harmonious pictures, I would describe the different fields of biology, declare the departments primary goals, and lastly, I would offer the flexible style of classes that this University does have to offer.
My relationship with the reader is that having change majors before, I would be able to give them insight on my personal experiences about biology and hopefully they can make a decision. Other than the relationship of college student to college student and/or college student and creative brochure artist, I do not see any other significant changes in my audience because if my audience did know me, it would minimize the brochure’s effectiveness.
What I learned that was the most important from the websites is to create a well-informed, easy to navigate home page to let people get the information they want, when they wanted. I would choose this style because in the day and age of internet, if most people do not get what they want from your site within several minutes, the curiosity would usually wear off or people would go somewhere else to find their desired materials, which would be of consequence to anyone.